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Friday, 28 June 2013

What is off page SEO?

On-page-and-off-page-SEO Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Let’s take it from the beginning…

What is SEO?

Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. SEO is important not only for getting high quality visitors but it is also a way to increase the credibility of a website and to expand brand awareness.
Search engines are using complex algorithms to determine which pages to include in their index and the order they show these pages in the search results. SEO is the way to ‘speak’ to search engines in a language they can understand and provide them with more details about a website.
SEO has two major components, On Page and off page SEO.

On Page SEO

On Page SEO refers to settings you can apply on the website so that it is optimized for search engines. The most important on Page SEO Tips are:
  • Optimized titles and descriptions
  • Proper URL Structures
  • User friendly navigation (breadcrumbs, user sitemaps)
  • Optimized internal links
  • Text Formatting (use of h1,h2,bold etc)
  • Image optimization (image size, proper image names, use of ALT tag)
  • User friendly 404 pages
  • Fast loading pages
  • Google Authorship verification for all pages
  • Top quality fresh content (This is always the most important SEO factor!)
  • External links (no broken links or links to ‘bad’ sites)
You can find out more details about all the above tips in the SEO Tips for beginners article.

Off Page SEO

Off Page SEO
Unlike On- page SEO, off-page SEO refers to activities outside the boundaries of the webpage. The most important are:
  • Link Building
  • Social Media
  • Social bookmarking
We will look at these in detail below but first let me explain about the importance and benefits of off-page SEO.

Why is Off-Page SEO important?

Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.
Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.

What are the benefits of ‘off-site SEO’ to website owners?

A successful off-site SEO strategy will generate the following benefits to website owners:
Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.
Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites.
More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.

Link Building

Link building is the most popular off-Page SEO method.  Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can so that you can bypass your competitors and rank higher. For example if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information.
Over the years webmasters were trying to build links to their websites so that they rank higher and they ‘invented’ a number of ways to increase link count. The most popular ways were:
Blog Directories – something like yellow pages but each entry was a link back to a website
Forum Signatures – Many people where commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature)
Comment link – The same concept as forum signatures where you comment on some other website or blog in order to get a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Alex Chris’,  you wrote ‘comment by How to lose weight’ or anything similar.
Article Directories – By publishing your articles on an article directory you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.
Shared Content Directories – Websites like hubpages and infobarrel allowed you to publish content and in return you could add a couple of links pointing to your websites.
Link exchange schemes – Instead of trying to publish content you could get in touch with other webmasters and exchange links. In other words I could link your website from mine and you could do the same. In some cases you could even do more complicated exchanges by doing a 3-way link, in other words I link to your website from my website but you link to my website from a different website.
Notice that I used the past tense to describe all the above methods because not only they do not work today, you should not even try them because you are more likely to get a penalty rather than an increase in rankings (especially when it comes to Google).

The birth of black hat SEO

Link building was an easy way to manipulate the search engine algorithms and many spammers tried to take advantage of this by building link networks which gradually lead to the creation of what is generally known as black hat SEO.
Google has become very intelligent in recognizing black hat techniques and with the introduction of Panda and Penguin they have managed to solve the problem and protect their search engine from spammers. Of course there are still exceptions but they are doing advances in every new release of their ranking algorithm and very soon none of these tricks will work.
To “follow” or “nofollow”
In addition to the above and in order to give webmasters a way to link to a website without passing any ‘link juice’ (for example in the case of ads), search engines introduced what is known as the “nofollow” link. This is a special tag you can add to a link (for example: “<a href= rel=”nofollow”>Some Site</a>) that tells search engines not to count the particular link as a ‘vote’ to the referenced website.
This was done so that you can link other websites from yours without taking the risk of being caught for selling or exchanging links.
As a rule of thumb, you should add the nofollow tag on all your external links (within your pages) that go to websites you cannot trust 100%, to ALL your comment links, to ALL your blogroll links and to ALL banner ad links.

What is a good link?

So, if the above links are not useful, what is a good link?
First you should understand that link building it’s not only a matter of quantity but it is a matter of quality as well. In other words it no longer matters how many links are pointing to your website but it is more important from where these links are coming. For example a link from a normal blog does not have the same weight as a link from New York Times or a link from Matt Cutts blog (head of Google Quality team) is not the same as a link from my blog.
The obvious question is how to you get these links?
If you ask Google they will tell you that any links pointing to your website has to be natural links. Natural links are exactly what their name implies. A website owner or blogger likes another website or blog and naturally adds a link to his/her blog.
Does this happen in reality or is it another myth?
It certainly does but you have to try really hard to get to this point. Take for example this blog, there are many incoming links because other webmasters find the content interesting and I also link to other sites in my articles because I find their content interesting and want to inform my readers about it. This is natural link building where a link has more value from the readers’ point of you rather than the search engine point of view. The best way to attract links is to publish content (text, images, videos, infographics etc) that other people would like to link.
If natural links are what I have just described above, in which category do all other links belong?
They belong in the category of artificial links and by adopting such techniques you increase the risk for getting a manual or algorithmic penalty by Google.
Is guest blogging a valid way to build links?
Guest posting can be a valid way to get links back to your website provided that you don’t do it just for links and that you don’t overdo it. You can read these 2 articles to get a complete picture as to when to accept guest posts on your blog and when to guest post on other blogs.

Social Media

Social media is part of ‘off-site SEO’ and if you think about it, it’s also a form of link building. It should be noted that almost all of the links you get from social media sites are “nofollow” but this does not mean that they do not have any value.
Social Media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO.

Social Bookmarking

Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. Depending on your niche you can find web sites like,,, and (to name a few) to promote your content.


Off-page SEO is as important as on-site SEO. If you want your SEO campaigns to be successful you have to do both. When thinking about link building don’t take the easy way, but try to get links from hard-to-get places. The more difficult is to get a link, the more value it has.
In the past you could easily get thousands of links and rank higher but nowadays you have to do more than that.  My advice is to forget about link building all together and put all your efforts in making a great website, promote it correctly and everything else will follow.

Saturday, 25 May 2013

How can we recover from google plenty? - Online Seo Service

Struggling to know what to do in the wake of Google’s Penguin Update? Judging from all the comments and forum discussions we’ve seen, plenty are. We’ve got a little initial advice from Google on the topic, mixed with our own.

What Was Penguin?

The Penguin Update launched on April 24. It was a change to Google’s search results that was designed to punish pages that have been spamming Google. If you’re not familiar with spam, it’s when people do things like “keyword stuffing” or “cloaking” that violate Google’s guidelines

Is Penguin Fully Live?

Sometimes it can take a few days for an update to fully rollout across all Google’s various data centers, which in turn means impacting all its search results. In this case, the rollout is complete. Google confirms that Penguin is fully live.
Was I Hit?

It’s easy to run some search, see that your site has gone and assume the worst. While Google does report some spamming offenses through Google Webmaster Central, it tells me there’s no way currently to log-in and know if the Penguin Update hit you.

My advice to people worried has been this. The update launched on April 24. Look at your search-related traffic from Google immediately after that date. Do you see a major drop compared with a day or two before? If so, you were probably hit by Penguin. See a rise in traffic? You probably benefited from Penguin. See no change? Then it really had no impact on you.

I ran this advice past Google; I was told it was good advice. It’s also exactly the same advice we and others have given people trying to understand if they were hit by the various Panda Updates over time.
How Do I Recover?

Since this was targeting spam, you need to remove any spam you might have. In some cases, Google may have sent messages to you about spam activity in the past. Messages may even be waiting for you in Google Webmaster Central, if you’ve never verified your account.

Obviously, correct anything that Google has flagged as spam with your site. If nothing’s been flagged — and you’re sure it was Penguin that hit you — then correct whatever you can think of that might be spam-like.

Within Google Webmaster Central, there’s the ability to file a reconsideration request. However, Google says this is an algorithmic change — IE, it’s a penalty that’s applied automatically, rather than a human at Google spotting some spam and applying what’s called a manual penality.

Because of that, Google said that reconsideration requests won’t help with Penguin. I was told:

Because this is an algorithmic change, Google has no plans to make manual exceptions. Webmasters cannot ask for reconsideration of their site, but we’re happy to hear feedback about the change on our webmaster forum.

There is, however, a new form that you can use to report errors, if you think you were caught by mistake. See our separate story, Penguin Update Peck Your Site By Mistake? Google’s Got A Form For That, for more details about using this.
What If Google’s Wrong!

Feel like Penguin has nabbed you for spamming incorrectly? As explained above, you can use the new Penguin Feedback form. As Google’s statement above also explains, you can post feedback through Google’s webmaster forum.

If you do this, my advice is not to go in with the attitude that Google has wronged your site. Maybe it did, but Google’s more interested in whether its search results that are doing wrong by searchers.

Give an example of a search where maybe you were previously listed. Explain the quality of your site. Explain what remains, especially if what remains seems to be benefiting from spam or is of low quality.

Of course, giving examples like this is also seen by some as “outing,” and there’s a belief among some SEOs that it should never be done. Others disagree. If this bothers you, then at least explain the quality behind your site and what’s being missed by searchers, not an emphasis on things like how much traffic or business you’re losing.
What About The Over-Optimization Penalty?

Google had initially warned that an “over-optimization” penalty was coming. This is the penalty it was talking about, but it has clarified that it’s not meant to target some hard-to-pin down “over-optimization” but rather outright spam.

Monday, 6 May 2013

New SEO Techniques- Online Seo Service

Search Engine Optimization (SEO) Stand For?

Black Hat SEO
Content Writing
Grey Hat SEO
How Search Engines work
Keywords Ranking
Website Link Structure
White Hat SEO

Website Analysis & SEO

Back links
Competitor Analysis
Ethics in SEO
Finding Appropriate Keywords
Initial Site Analysis
Keyword Density Analysis
Keyword Research
Meta Tag Analysis
Planning the SEO Process
Search Engine Indexing
SEO Factors
SEO Statistics
Site Audit/Health Check
SWOT Analysis of Website
Target Segmentation

On Page Optimization

ALT Tag Optimization
Anchor Text
Canonical / 404 Implementation
Google Sitemap (xml sitemap)
Heading Tag
HTML Code Optimization
Html Sitemap
HTML Validations
Internal Links
Meta Tags Optimization (Description, Keyword, Robots)
Robots.txt Optimization
ROR Sitemap
Title Tag Creation
URL Renaming/re-writing
Web Content Optimization
Website Design & Link Structure
Yahoo Sitemap

Off Page Optimization

Article Submission
Article Writing
Blog Commenting
Blog Creation & Optimization
Blog Submission
Classified Ad Submission
Directory Submission
Forum Posting
Google Maps / Places Listing
Natural Link Building
One Way Link Building
Press Releases Submission
Reciprocal Link Building
RSS Feeds
Search Engine Submission
Social Bookmarking
Social Media Optimization
Triangular Link Building
Video Optimization
Yahoo Feed Submission
Yahoo! Answers

Reporting & Analysis Tools

Alexa Toolbar
Google Analytic
Google Webmaster Tools
Monthly Activity Reports
SEO Plug-ins
SEO Rank Checker
Statcounter Code

How to make websites Search Engine Friendly?
Rewriting Pages URL
Sub-domains Benefits

Advanced SEO Techniques

.htaccess Files
301 Redirect
Avoid Duplicate Content
Avoid Flash
Canonical Problems
Crawl Rate Issues
Domain Names
Google Sandbox Effect
IP Addresses
LSI (Latent Semantic Indexing)
Other Minor Search Engines
Paid Links
Remove Frames
RSS Feed Generation
Search Engine Spam
Social Media Trends
Use HTML Pages

Friday, 11 January 2013

The Importance of Social Bookmarking Submission

When you send a link to a website that you find interesting, to your friends it means that you are taking part as social bookmarking. Actually, social bookmarks are those sites that you are saving for later. It is very much like tagging websites and saving them to your browser's list of bookmarks, with the difference that this time you are saving them to the web from where you can easily access them and share them with your friends and family. Besides the obvious advantage of having access to your favorite websites from any computer and the possibility to share them with everyone, you can also check other people's bookmarks in order to see what websites they found interesting. Most of this social bookmarking websites give you the opportunity to search by different selection criteria, such as recently added, most popular or certain categories like news, shopping, sports, technology etc.
Social bookmarking sites are usually being used as intelligent search tools because you can even browse through what other people have tagged by typing the exact keyword that you are looking for in the search box. An interesting and useful division of social bookmarking is consisting in social news. Social news means politics, technology, sports etc. that have breaking headlines which are discussed by different bloggers or users. The websites which are entirely dedicated to social news differ from common social bookmarking sites through their focus on certain blog posts and articles and not websites. Therefore, they can be a good informational source of news and will also offer you the opportunity of participating to different discussions and posting comments on various news items.

Social bookmarking services can bring you a lot of benefits, such as giving you the opportunity to specifically target the things that you are interested in so that you can easily short the list of results in the search engines and find what you are looking for easy and quick. Most sites will show the most recently added lists and popular links so you will see relevant information and be updated at the same time. For instance, if you are looking for information about social shopping, you can search on these sites and get two articles, one with two votes and one with 70 votes. Thus, it is quite easy to see that the article with more votes is the most relevant for you. Therefore, searching for whatever you need on social bookmarking sites is much more efficient that using the search engines and browse to hundreds or thousands results.

Thursday, 11 October 2012

What are the Benefits of Directory Submission?

A web directory  specializes in offering links to other websites and arranging them according to several categories. These categories are based on the contents of the websites and not just on some keywords or the content of a page within a website. The web directory sets a limit of the number of categories that a website can be included in, and that is usually of two categories.
There are two types of web directories, those where the websites are listed according to categories, languages and regions, and those focusing on single languages or restricted regions. Directory submission can be either free, when there is no site review charge, or paid, when you have to pay a fee for the submitted link review.
One of the most important benefits of directory submission is the visibility enhancement of websites, which is why website owners employ this technique which has the potential to improve search engine rankings. Many of you will wonder what the benefits of directory submission are now; when the search engines have taken over and have gained all the popularity that the web directories used to have. The benefits are numerous.
First of all, directory submission means that your website will be indexed regularly since your site will be found easily by crawlers.

Secondly, the one way links provided by most web directories are beneficial for the search engine optimization of your website. In other words, directory submission is directly linked to SEO. One of the criteria that the search engines use in their rankings is the number of inbound links to your website. Thus, the one way links provided by directory submission, which are considered more valuable than reciprocal links, will enhance your search engine rankings. Directory submission is therefore the best if you decided to get quality inbound links to your website.

Friday, 17 February 2012

Submit your Articles to the Best Article Submission Sites

Article marketing can reward you with a number of significant advantages. If done correctly, it can generate a monthly income from your online business. It can bring in traffic loads. And it can help improve the page rank of your website. But if you only write one or two articles per week, you can not achieve these goals. You must write at least four to five articles per week (1 day would be better and three times a day would be better), and you must submit your items to the best article submission sites.What I mean by the best pages for writing articles? For most, these are the directories include more items in general and websites with a Page Rank of four and above. It does nothing good for your article on a website that is little traveled.
Ads by Google

Therefore it is important to follow your article and see how many page views that your articles are monthly. If the article directory, you can check your stats section to do so. This feature allows you to determine the number of page views your articles receive. If your comments are received some page views, if at all, stop and submit them to submit to another.

SEO Techniques For A Press Release

Writing press releases is also a good way to implement the technical optimization search engine. But it's true, it may be difficult because of the press releases are not like any other web content. You must be very careful when it comes to the use of key words and key phrases, because you are basically craft a news article that people will fill in the information is expected. As you know, SEO is all about placing strategic keywords or key phrases in the copy. So, how do you do now, that with a press release?

You should at least try a keyword or search term in the introductory paragraph of the press release, much better if you can place it in the first sentence of the first paragraph. Normally, the first paragraph of a press release a summary of what the whole article is about. Most authors include facts and figures right at the opening statement to provide more influence for his readers. You can also try opening up your press release with a quote from a point person, but it could be a challenge when it comes to the insertion of a keyword.